Creative director: Alvin Perry
Design: Ed Rick

Working with the content and product teams, I designed a series of white papers, guides, use case, tip sheets, and more. Working from template that my creative director set, I was able to produce many variations in design and layout. I designed cover icons, illustrations, diagrams and information graphics for the interiors. I worked to ensure consistency of the design according to company standards.

These are covers of the White papers, tip sheets, and user guides that I designed. I have included a selection of spreads, that show diagrams and charts that I created using a common design language.

I was tasked to create a “twinning” campaign. The main goal was to create a “heart tugging” moment of mother/daughter and father/son. I wanted the setting to feel natural and intimate. This consisted of a landing page as well as email, and web banners. I created mood boards, chose models and worked with a stylist for the wardrobe. I also chose locations. The Zenni photographer captured the moments.

1. Main homepage CTA
2. Custom landing page
3. Email and social media
4. Tertiary CTA & social images

Working in the theme of festivals, such as Coachella, I created a campaign for 2018s collection of sunglasses. I worked with a stylist & makeup artist to show a festival inspired collection of sunglasses and glasses chains. I chose models and location as well for this campaign. This campaign also featured new chains for the first time, so there were email and webpage bottom thirds. 

1. Custom landing page
2. Main homepage CTA
3. Email and social media
4. Tertiary CTA & social images

I was chosen to do the campaign for the 2018 Pantone Color of the Year. After it was announced, I found items that symbolize the unique creative expression that is purple.

Photographer: Brian Byrne

1. Homepage Ad
2. Email & Instagram
3. Out-takes
4. Instagram animation

I designed this poster for a local golf club event

I was tasked to create multiple pieces of artwork for a client. The first piece of art was selected and won a Graphis 2016 Poster Annual Merit Award. This artwork is based upon photographs that I took in the client's factory.

For the Pastilla Institute of Design's 10 year Anniversary, I was commissioned to make a permanent art installation in their office. I drew doodles, words, and inside jokes from their past work, showing the family happy atmosphere that was their culture.

I created sample infographics for SAP's Lumira software package. With their new version in development, I was tasked with creating templates that the programers could take and incorporate into the new version. I also used beta versions of Lumira to create said templates. I gave feedback with UX for their development team.

Creative Direction: Rudy Manning
Art Direction: Ed Rick
Designers: Ed Rick, Thomas Hamdani, Shantie Shue, Joy Lin, Minh Nguyen
Photographers/Videographers: Ed Rick, Kevin Webber, Hayden Dawkins
Editing: Josh Guerra

For Microsoft’s highly anticipated Surface PC tablet, We established visual guidelines for the print and outdoor advertising campaign and directed its roll out to the U.S. market. The tablet’s release was a major first for Microsoft, with Surface being the tech giant’s initial foray into the mobile computer market. To build momentum for the product, we launched an outdoor street art teaser campaign well in advance of Surface’s release—the first step in our two-pronged campaign deployment strategy. Large chalk illustrations depicting two rectangles appeared overnight on sidewalks and the sides of buildings throughout major metropolitan areas in the United States and Europe. One of the rectangles was composed of dashed lines, implying more visual attributes to follow. Every week, a new element was added to the rectangles; the images evolved into stylized graffiti/chalk art renditions of the Surface tablet. Spurring much speculation and curiosity throughout tech and design circles and the general public, the street art teaser ignited widespread media coverage and word of mouth.

Creative Direction: Rudy Manning
Art Direction: Ed Rick
Designers: Ed Rick, Thomas Hamdani, Shantie Shue, Joy Lin, Minh Nguyen, Cecilia Zo
Photographers/Videographers: Ed Rick, Rudy Manning, Kevin Webber, Hayden Dawkins
Editing: Josh Guerra

After our well-received street art teaser campaign had the tech and design worlds teeming with speculation about Microsoft’s Surface PC tablet, we launched outdoor advertising for the main campaign coinciding with the tablet’s October 2012 product release. The ads featured images of the Surface tablet from multiple angles with the slogan “Click In”—a reference to the signature keyboard that literally clicks in to the base of the tablet. Our sleek, product-focused aesthetic reflected Microsoft’s new direction, signaling a departure from conventional visual elements generally associated with advertising and allowing the product and the action of “Click In” to connect with the viewer and prove memorable. Incorporating print, outdoor and digital components, our campaign successfully infused an established global brand with a fresh perspective, communicated this message across a wider audience and sparked considerable media and consumer buzz.

I also designed the inside cover advertisement in the december 2012 Issue of Oprah Magazine.

Creative Direction: Rudy Manning
Art Direction: Ed Rick
Character Design: Chia Yi Lin
Set Design: Chia Yi Lin, Thomas Hamdani
Animation: Josh Guerra, Thomas Hamdani
Modeling: Josh Guerra, Thomas Hamdani Kevin Webber, Chia Yi Lin
Lighting: Josh Guerra, Ed Rick
Editing: Ed Rick

Virtualization Company asked Pastilla to help educate its salespeople, customers and prospects on its comprehensive partner program. The campaign called for a high-end web-based interactive tutorial. Once again, our mission was simple and straightforward: Turn what would otherwise be an abstract subject matter into a thought-provoking, memorable animation. So we did just that through storytelling. The concept involved taking the viewer on a creative journey filled with color, wonder and fanciful imagination — all wrapped into a child-like animated tale.

Creative Director: Rudy Manning
Art Direction: Ed Rick
Illustrations/Design: Chia Yi Lin

The Pastilla team plunged headfirst into the whimsical arena of children’s fiction, providing visual concept direction and illustrations for Marjan Massoudian’s The Tale of Kakamuchu. Wanting to leave aspects of her story up to readers’ imaginations, Marjan opted not to incorporate character drawings, asking us to illustrate her book solely through artwork of the scenery on Kakamuchu’s home planet, Kaka-La. Inspired by kids’ innate creativity and love of storytelling, we drew from children’s literature, science fiction, and Japanese illustration to create a vibrant, fanciful environment designed to engage young readers.

Creative Director: Rudy Manning
Art Director: Ed Rick
Logo Design: Ralph Jeong, Ed Rick
Design: Diana Martinez, Ralph Jeong, Ed Rick

When I defined the general look and feel of the identity, we eventually decided on a retro look and feel. These earlier logos represented the client's direction of whim & whimsy that I designed.

Remember when most service provider recommendations came from a trusted source instead of online searches yielding countless anonymous reviews? Social media startup The Friendex combines the best of both worlds, leveraging users’ online social networks to facilitate word-of-mouth referrals among friends and acquaintances. When the quirky startup reached out to the Pastilla team for a visual branding strategy, we decided to go back to basics, incorporating retro images and elements into our overall design. The result is a thoroughly modern website that captures The Friendex’s goal of connecting people and trusted service providers the (not quite so) old-fashioned way.

Creative Director: Rudy Manning
Art Director: Ed Rick
Logo Design: Rudy Manning, Ralph Jeong, Ed Rick, Joy Lin
Design: Ralph Jeong, Joy Lin
UI/UX: Simon Bassaly
Programing: Ryan Cowles, Jan Pingel

Production company Silo Films gave us an exciting opportunity to revisit previous work and revitalize an established brand along the way when it approached Pastilla in need of an updated website and visual branding. For this project, we wanted to once again convey Silo’s penchant for being forward thinkers while celebrating the achievements of a company in its next stage of growth. To that end, we expanded on a theme our team conceptualized eight years ago–a logo design for Silo featuring a series of spinning, fractured circles building on the “o” in the company’s name. This time around, we created a transformative identity that explores the same letter “o” from different perspectives, applying that identity to the image centric, streamlined website designed to spotlight Silo’s many creative endeavors over the years.

Creative Director: Rudy Manning
Art Director: Ed Rick
Graphic Design: Ed Rick
Animation/Compositing: Ed Rick, Rudy Manning, Rebekah Burch

Multinational enterprise software company SAP needed an informative video showcasing Event Insight, software that allows key decision makers to track—in real time—production, manufacturing, sales and other business operations. The Pastilla team collaborated with Palmer Productions for this project, spearheading design, animation and compositing, in addition to serving as special effects supervisors on set. Our video contextualized the software’s capabilities through a fictional case study showing employees of an SAP client company using Event Insight through various phases of a product’s launch. Animated data was consistently positioned alongside live action actors throughout our fast-paced narrative, demonstrating information portability and other key functionality points to business owners.

Creative Director: Rudy Manning
Art Director: Ed Rick
Animation/Compositing: Josh Guerra, Kevin Webber, Ed Rick, Matt Potter
Character Design: Atmel

For the launch of Atmel’s Studio 6 integrated development platform, we were approached to create a video to attract potential end users that demonstrated the software’s functionality and efficiency. Studio 6 merged Atmel’s two development architectures, AVR and AVM, to create a single, scalable development environment. Our challenge was to engage Atmel’s extremely tech-savvy target audience by communicating this esoteric subject matter in an intelligent yet approachable way. Lighthearted music and a confident-yet-friendly voiceover narration set the stage as a lively ladybug character traced the software’s capabilities and guided viewers through the narrative. Dynamic camera motion in a 3D space encouraged users to visualize possibilities, while our two-toned color scheme stayed true to Atmel’s established branding and visual language.

Creative Director: Rudy Manning, Awsome+Modest
Animation/Compositing: Ed Rick, Rudy Manning
Character Design: Awsome+Modest

Pastilla collaborated with mixed media animation studio Awesome+Modest to produce the first music video for Miike Snow’s “Animal.” The band wanted a purely graphic representation of their music in lieu of being featured in the video themselves. Together, Awesome+Modest and Pastilla produced a three-minute, thirty-second music video featuring an endearing, microscopic world with a series of quirky microbes dancing and pulsing in time with the music. Orchestrating microbes to create synchronized patterns was an interesting creative challenge, and Pastilla and Awesome+Modest were up to the task.

Creative Director: Rudy Manning
Art Director: Ed Rick
Animation/Compositing: Derick Manning, Josh Guerra, Kevin Webber, Ed Rick, Alanna Montelongo

Pastilla conceived an animation campaign used to create numerous one-minute animations showcasing SAP’s lines of business. Each script was different and by using SAP’s branded icon and creating some of our own, we were able to tell a different story each time while maintaining the same overall look and feel. This system eventually led us to produce more than 50 different animations — all on a conservative budget and timeline.

Creative Director: Rudy Manning
Animation: Ed Rick
Design/Storyboards: Diana Martinez

Creative Director: Rudy Manning
Animation/Compositing: Ed Rick, Derick Manning, Rudy Manning
Illustrations/Design: Derick Manning, Ed Rick, Rudy Manning

Pastilla conceived a campaign for enterprise software giant SAP featuring 12 one-minute animations showcasing the company’s lines of business. For this project, we chose a basic whiteboard as our foundational design element—a familiar brainstorming tool commonly used by SAP’s corporate client base. As each animation progresses, a whole world of concepts and possibilities unfolds on the whiteboard, showing the viewer how SAP’s business management software, solutions and services can help them take their businesses to the next level.

Posters I Designed for a project that turned in a different direction. Note: I used a downloaded 3d model of a paper crane and the yellow maze I found on ffffound.com. All other art is original.

Art Direction: Ed Rick
Illustration: Herim Shin
Sewing: Kayla Manning

We felt that the quote "Logic will take you from A to B,  imagination will take you everywhere"  exemplifies the philosophy of Pastilla. We created a whole package experience and design based on this quote. The package included one small sketchbook to use. We sent this to our beloved clients. 

Art Direction: Ed Rick
Design: Herim Shin

A re-imagining of the Pastilla Institute business cards.

Art Direction: Ed Rick
Design: Herim Shin

This tray liner is a placemat to have a client meetings, to connect with the client on a more personal level. Note, the copy is temporary.

I designed my wedding identity, including wine labels

Creative Direction: Rudy Manning
Art Direction: Ed Rick
Design/Illustration: Ed Rick
Animation: Ed Rick 

One of the early whiteboard videos. 

Client: Pastilla Studio
Art Direction: Rudy Manning
Design: Ed Rick

Graphic design for Tierra West's website.

Client: Iconmobile
Design: Ed Rick

Posters advertising a scannable branded code. It was developed in house at Iconmobile and licensed to Microsoft.

Design: Ed Rick & Nathan Moody

Identity for Mind Control Software, a video game software company. 

Client: Pastilla Studio
Art Director: Rudy Manning
Design: Ed Rick

Storyboards and style frames for a Sony NAB video

Client: Four Eyed Films
Art Direction and Music: Gary Adler
Design and Animation: Ed Rick

Animators: Rebekah Burch, Matt Potter, Rudy Manning

I designed and animated this video using licensed art from Warner Brothers T Shirt lines to advertise them. It played internally in their offices.

2009 WB Sizzle Reel. A reel for Warner Brothers consisting of t-shirt designs from 08 that are from the Juniors and Young Mens lines of clothes.

Client: Humunclulus
Art Director: Saam Gabbay
Design: Ed Rick

Logo's for a movie trailer magazine on DVD.

WB Sizzle Reel 2. A reel for Warner Brothers consisting of t-shirt designs from 08/9 that are from the Juniors and Young Mens lines of clothes.

Note: Audio cut I had was incomplete

~
Client: Four Eyed Films

Design/Animation:
Ed Rick

Animators:
Rebekah Burch, Matt Potter , Rudy Manning

Client: Commonwealth
Art Direction: Commonwealth
Design: Ed Rick

Pitch for a Hammer Museum cataogue. The cover has a die-cut with a secondary transparent silkscreened design.